You already know that content is most effective when it has a strategic goal that moves the needle for your business. You also know that results don’t happen overnight.
I like to build long-term relationships with clients, working with you to develop and refine effective strategies for content marketing, and creating the right content to deliver measurable results against a plan.
Strategy and Planning
Effective content doesn’t happen in a vacuum. I can help you refine your strategies and develop content plans, editorial calendars, and web content migration plans that set out what needs to happen—and when—to make sure your content achieves your goals.
With a plan in place, it’s easier to choose the most effective assets and to hit the right tone for your customers. I write different types of content tailored to your needs:
If you have existing content that feels disorganized, that no longer reflects your key messages, or that simply isn’t performing the way it should, I also offer editorial and rewriting services to whip it into shape. Often a fresh perspective is the key to getting your content back on track.