If you want to reach high-value decision makers, and close more business, thought leadership is an effective approach. However, according to the Thought Leadership Impact Study from Edelman and LinkedIn, the majority of producers and sellers are missing the opportunity to capitalize on thought leadership.
Of course, it has to be the right kind of thought leadership! Decision makers want valuable and relevant insights, a clear vision of the future, and they prefer if you can wrap that up in "snackable" reads that don't take up too much of their time. There are lots of great insights in the report - and it is very "snackable", so take a look! And if some valuable, relevant and concise thought leadership sounds like something I could help you with, give me a call.